Table 2.
Centers of three clusters.
| Attribute | Segment 1 | Segment 2 | Segment 3 |
|---|---|---|---|
| Number of informational posts | 0.98 | 0.13 | 0.72 |
| Number of entertaining posts | 0.07 | 0.97 | 0.58 |
| Diversity | 0.03 | 0.04 | 0.24 |
Centers of three clusters.
| Attribute | Segment 1 | Segment 2 | Segment 3 |
|---|---|---|---|
| Number of informational posts | 0.98 | 0.13 | 0.72 |
| Number of entertaining posts | 0.07 | 0.97 | 0.58 |
| Diversity | 0.03 | 0.04 | 0.24 |