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Experimental design.
| Pod e-cigarette | Disposable E-cigarette | Your own cigarette | |
|---|---|---|---|
| Attribute | |||
|
|
|
|
|
| Helps you quit cigarettes? | No | No | No |
| Yes | Yes | ||
| Healthier than a cigarette? | No | No | No, the same |
| Yes | Yes | ||
| Flavours | Tobacco | Tobacco | Your usual cigarette flavour |
| Menthol | Menthol | ||
| Fruit | Fruit | ||
| Sweet | Sweet | ||
| Level of nicotine per puff | None | None | Same |
| Less | Less | ||
| Same | Same | ||
| More | More | ||
| Price | 3 | 3 | The usual price of your cigarettes |
| 6 | 6 | ||
| 9 | 9 | ||
| 12 | 12 |
