Table 3:

Recommendations for improving the “We’re On This Road Together” campaign and CAB experience with representative quotes from Community Advisory Board (CAB) members, 2020

Recommendation for Campaign Improvement	Representative Quotation
Add online or social media campaign elements	“And it may be something that we could put on social media. The city has thousands of followers, we could put something up on our social media page to… If there was a little social media blurb about it, with the picture that they have of the tractor and everything. I think, maybe that social media campaign might help because you get… That’s how you reach people these days, hardly anybody reads the paper anymore. Everybody reads social media.” (CAB member 2)
Ensure campaign materials are relevant across seasons/time	“The only other potential thing would be to be, we definitely hit it really hard in the fall and spring. We have a lot of your traditional heavy equipment out and about and stuff like that. But I think it’s also somewhat easy to kind of just fall back into normalcy once things like summer and winter roll around where you don’t see as much heavy equipment out and about. And so you kind of just not necessarily ignore it, but it’s not on the forefront of your mind. So potentially just incorporating something in some of those down months of the year where maybe there’s not as much of that equipment rolling around at that point here, but you’d just do something really small to kind of keep it fresh in people’s minds.” (CAB member 3)
Maintain flexibility for future campaign sites to customize their approach based on community needs and culture	“I like that they took people from the community, listened to what that community, their culture in the community and where they’d be most effective. So I would say if it was expanded, it would be good to listen to those community members as well, kind of more of a customized approach.” (CAB member 6)
Recommendation for CAB improvement	Representative Quotation
Provide additional efforts for CAB member team bonding	“I think assistance maybe at the beginning would have been a little bit of get to know you before. We did do some introduction, but if there had been just a small amount of time like at the beginning, like a little bit more of that community building within the community, because then we become the community ourselves and can do the work.” (CAB member 4)

Source: Authors’ analysis of study data.