TABLE 3.

Discriminant validity with the Fornell–Larcker criterion.

	Mean	Std	AGR	AI	CONS	EXTR	NEUR	OPEN	SAT
AGR	4.05	0.74	0.792
AI	4.08	0.86	0.756	0.872
CONS	3.7	1.08	0.425	0.415	0.866
EXTR	3.7	1.04	0.443	0.511	0.66	0.83
NEUR	3.89	0.81	0.565	0.571	0.42	0.338	0.806
OPEN	3.95	0.85	0.53	0.395	0.569	0.284	0.548	0.801
SAT	3.79	1.03	0.612	0.439	0.451	0.286	0.531	0.572	0.819

AGR, agreeableness; AI, adoption intention; CONS, conscientiousness; EXTR, extraversion; NEUR, neuroticism; OPEN, openness; SAT, satisfaction; STD, standard deviation.