TABLE 7.

Multiple mediation analysis.

Hypotheses and path	Specific indirect effects	Direct effect	Total effect	Types of mediation	Remarks
eWOM to BI via eTrust	0.126***	0.159**	0.56	Complementary partial mediation	Partially supported
eWOM to BI via attitude	0.124*	0.159**	0.56	Complementary partial mediation	Partially supported
eWOM to BI via eTrust and attitude	0.151***	0.159**	0.56	Complementary partial mediation	Partially supported
eWOM to attitude via eTrust	0.242***	0.200*	0.442	Complementary partial mediation	Partially supported

***P < 0.001, **P < 0.01, *P < 0.10, NS, insignificant. ¹WJX.com