Table 6.
OLS regression results for hypotheses.
| Hypotheses | Response variable | Explanatory variable | F-statistic | Prob (F-statistic) | Conclusion |
|---|---|---|---|---|---|
| H1 | Net sentiment (Positive – Negative) | COVID waves | 6.225 | 0.0126 | Supported |
| H4 | Brand | 35.33 | 0.00 | Supported | |
| H2 | Market size | 47.17 | 0.00 | Supported | |
| H5 | Country | 52.12 | 0.00 | Supported | |
| H3 | Listed | 3.37 | 0.0663 | Supported | |
| H1 | Negative | COVID waves | 29.10 | 0.00 | Supported |
| H4 | Brand | 6.623 | 0.00018 | Supported | |
| H2 | Market size | 9.525 | 0.00 | Supported | |
| H5 | Country | 1.853 | 0.173 | Not Supported | |
| H3 | Listed | 13.20 | 0.00 | Supported |