Table 4:
Reasons for using current brand instead of other e-cigarette/vaping brands, among past 30-day vapers who selected a usual brand, 2019, by country and by usual brand
| Canada (n=599) | England (n=317) | USA (n=661) | All countries | ||||||
|---|---|---|---|---|---|---|---|---|---|
| REASON1 | JUUL (n=554) | Nicotine salt2 (n=302) | Other3 (n=722) | JUUL vs nicotine salt | JUUL vs other | nicotine salt vs other | |||
| % (n) | % (n) | % (n) | % (n) | % (n) | % (n) | AOR (95% CI); p value4 | AOR (95% CI); p value4 | AOR (95% CI); p value4 | |
| More popular among friends | 31.6 (189) | 23.9 (76) | 27.0 (179) | 34.5 (191) | 29.8 (90) | 22.6 (163) | 1.34 (0.96–1.87); p=0.09 | 1.96 (1.48–2.60); p<.0001 | 1.47 (1.05–2.04), p=0.02 |
| Easier to use | 27.1 (163) | 26.4 (84) | 30.7 (203) | 30.3 (168) | 35.5 (107) | 24.1 (174) | 0.88 (0.62–1.25); p=0.48 | 1.28 (0.95–1.73); p=0.10 | 1.45 (1.04–2.04); p=0.03 |
| Better flavor / taste | 26.3 (158) | 30.8 (98) | 34.2 (226) | 32.8 (182) | 34.6 (105) | 27.0 (195) | 1.01 (0.72–1.41); p=0.97 | 1.26 (0.94–1.69); p=0.13 | 1.25 (0.90–1.73); p=0.18 |
| Better looking | 24.3 (146) | 22.7 (72) | 18.0 (119) | 19.0 (105) | 29.4 (89) | 19.8 (143) | 0.67 (0.46–0.98); p=0.04 | 1.04 (0.74–1.45); p=0.83 | 1.55 (1.08–2.21); p=0.02 |
| I was offered it | 23.8 (143) | 20.9 (66) | 23.7 (157) | 27.9 (154) | 17.5 (53) | 21.9 (158) | 1.52 (0.99–2.33); p=0.05 | 1.48 (1.10–1.99); p=0.01 | 0.97 (0.65–1.45); p=0.89 |
| Smoother to inhale | 22.9 (137) | 21.8 (69) | 25.5 (168) | 20.5 (113) | 35.2 (106) | 21.5 (155) | 0.53 (0.37–0.76); p=.0006 | 0.88 (0.64–1.20); p=0.41 | 1.65 (1.17–2.31); p=.004 |
| Less expensive | 21.9 (131) | 20.7 (66) | 19.7 (130) | 11.0 (61) | 30.5 (92) | 24.2 (174) | 0.32 (0.21–0.48); p<.0001 | 0.36 (0.25–0.51); p<.0001 | 1.12 (0.80–1.56); p=0.51 |
| Easier to hide | 20.3 (121) | 12.2 (39) | 22.8 (150) | 24.7 (137) | 22.5 (68) | 14.7 (106) | 1.32 (0.88–1.95); p=0.16 | 1.79 (1.29–2.50); p=0.0006 | 1.35 (0.92–1.98); p=0.12 |
| Easier to get | 19.5 (117) | 20.7 (66) | 20.1 (133) | 20.3 (112) | 19.9 (60) | 19.9 (144) | 1.09 (0.73–1.63); p=0.69 | 1.05 (0.76–1.44); p=0.77 | 0.96 (0.76–1.44); p=0.85 |
| Stronger nicotine ‘hit’ | 17.3 (103) | 9.3 (29) | 17.9 (119) | 15.7 (87) | 34.5 (104) | 8.3 (60) | 0.44 (0.29–0.66); p<.0001 | 1.84 (1.24–2.73); p=.002 | 4.22 (2.81–6.34); p<.0001 |
| More fun | 16.5 (99) | 16.5 (52) | 16.8 (111) | 17.7 (98) | 19.9 (60) | 14.4 (104) | 0.87 (0.58–1.29); p=.48 | 1.32 (0.94–1.86); p=0.11 | 1.53 (1.03–2.29); p=.04 |
| Less harmful | 11.3 (67) | 15.7 (50) | 11.6 (76) | 13.5 (75) | 12.0 (36) | 11.5 (83) | 1.24 (0.75–2.05); p=.40 | 1.30 (0.88–1.92); p=0.19 | 1.04 (0.65–1.68); p=0.86 |
| Better for quitting smoking | 10.4 (62) | 13.3 (42) | 8.7 (58) | 10.4 (57) | 14.6 (44) | 8.4 (61) | 0.84 (0.52–1.33); p=.45 | 1.41 (0.93–2.15); p=.11 | 1.69 (1.07–2.66); p=.02 |
| Other reason(s) | 2.3 (14) | 1.8 (6)* | 2.5 (17) | 0.7 (4)* | 3.7 (11)* | 2.9 (21) | 0.19 (0.05–0.78); p=.02 | 0.18 (0.05–0.60); p=.005 | 0.94 (0.37–2.34); p=0.89 |
Percentages do not add to 100, as respondents could choose multiple responses (mean=2.7)
Specified they currently used nicotine salts, but selected a brand other than JUUL
Specified they did not currently use nicotine salts and selected a brand other than JUUL
From separate regression models for each reason, which included country, age group, sex, race/ethnicity, frequency of use in the past 30 days (≤4 days, 5–19 days, ≥20 days, not stated), and brand type (i.e., the three categories shown)
High variability (coefficient of variation is > 33.3 or the numerator is <10), interpret with caution