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. 2022 Jan 24;32(5):635–644. doi: 10.1136/tobaccocontrol-2021-057026

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© Author(s) (or their employer(s)) 2023. Re-use permitted under CC BY-NC. No commercial re-use. See rights and permissions. Published by BMJ.

This is an open access article distributed in accordance with the Creative Commons Attribution Non Commercial (CC BY-NC 4.0) license, which permits others to distribute, remix, adapt, build upon this work non-commercially, and license their derivative works on different terms, provided the original work is properly cited, appropriate credit is given, any changes made indicated, and the use is non-commercial. See: http://creativecommons.org/licenses/by-nc/4.0/.

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Examples of the four ‘P’s’ in contracts between manufacturers and retailers. Excerpts are exact quotes from two tobacco contracts: RAI Trade Marketing Services (RAITMS) Retail Partners Marketing Plan Contract and Philip Morris USA Retail Leaders Program Agreement. The plan-o-gram in the Philip Morris 2015 Retail Leaders Program Agreement was blank and thus replaced with a completed RJ Reynolds plan-o-gram from 2002.