Table 2.

Sample messages and ratings and comments by end users, obtained during the content feedback stage.

Messages	Ratings (1-10 scale)			Comments
	Liking, mean (SD); range	Helpfulness, mean (SD); range
Do you schedule meetings and appointments on your calendar, and usually show up to them? Could you do the same for physical activity? Make it easy – add time to be active on your calendar, and make it a point to show up like you would with any other obligation!	4.1 (1.67); 3.5-7	4.3 (2.11); 3.5-7	“I agree that this could work but it causes me stress - I have too many appointments already.” “This is a good suggestion, but reword it so that it’s not asking so many questions.”
Do you have responsibilities such as childcare, or taking care of others you care about? Lack of time or energy due to these responsibilities can make physical activity difficult, but it doesn’t mean that you can’t be more physically active. Try going for walks, light stretching, or standing while watching TV. You can do all this with your loved ones, or try it during short windows when you have a moment to yourself.	5.4 (2.97); 2-10	5.3 (1.99); 2-7	“This one is really long and it’s not personal - seems too general.” “Too long but it’s a good reminder.”
You don’t have to work on your physical activity goals alone! Support from family and friends can help you to achieve your goals. Let someone close to you know about your goals, so they can provide you with support and help hold you to them!	8 (2.12); 5-10	7.8 (1.92); 5-10	“This is good advice. It helps hold you accountable to tell someone else.” “If I were going to do this I would have done it already.”
When setting physical activity goals each week, try to make them clear and measurable. Instead of a goal of “walking more,” try: walking 3 times this week for 10 minutes each time. This will help you stay on task and make it easier to know when you’ve met your goal. Then you get a sense of accomplishment when you know you’ve met your goal!	8.3 (1.20); 7-10	8.1 (1.34); 7-10	“I like this a lot. It’s clear and actionable.” “I agree! Great suggestion.”