Table 7.
Motives for purchasing PBMAs 1 by diet measured on a 5-point-scale (1 “totally disagree”, 5 “totally agree”).
| Total | Omnivore | Flexitarian | Vegetarian | Vegan | |||||||
|---|---|---|---|---|---|---|---|---|---|---|---|
| N | Mean (SD) | N | Mean (SD) | N | Mean (SD) | N | Mean (SD) | N | Mean (SD) | p-Value | |
| Animal Welfare | 148 | 4.41 (1.00) | 30 | 4.00 (1.26) a | 57 | 4.37 (0.94) ab | 44 | 4.50 (0.95) ab | 17 | 5.00 (-) b | 0.008 |
| Environment | 145 | 3.78 (1.18) | 28 | 2.93 (1.33) a | 56 | 3.91 (0.98) b | 44 | 4.02 (1.07) b | 17 | 4.12 (1.22) b | <0.001 |
| Health | 149 | 3.63 (1.00) | 30 | 3.33 (1.03) | 58 | 3.72 (1.01) | 44 | 3.66 (0.99) | 17 | 3.76 (0.97) | 0.325 |
| Product Lifestyle | 149 | 3.46 (0.92) | 30 | 3.43 (0.90) | 58 | 3.34 (0.98) | 44 | 3.52 (0.79) | 17 | 3.71 (1.05) | 0.506 |
| Convenience | 145 | 3.05 (1.19) | 28 | 2.39 (1.31) a | 58 | 3.07 (1.30) ab | 44 | 3.25 (0.97) b | 17 | 3.18 (0.88) ab | 0.020 |
| Sensory appeal | 147 | 3.01 (1.20) | 28 | 2.43 (1.29) a | 56 | 3.04 (1.18) ab | 44 | 3.25 (1.10) b | 17 | 3.59 (0.94) b | 0.005 |
| Social setting | 146 | 2.35 (1.54) | 30 | 2.03 (1.63) | 57 | 2.26 (1.43) | 42 | 2.33 (1.48) | 17 | 3.24 (1.68) | 0.068 |
1 plant-based meat alternative, a,b different subscripts indicate that the mean scores were different between the diet groups (Bonferroni test, p < 0.05). Deviation in N due to the answer option “I don’t know”.