Table 9.
Motives for purchasing PBMiAs 1 by diet measured on a 5-point-scale (1 “totally disagree”, 5 “totally agree”).
| Total | Omnivore | Flexitarian | Vegetarian | Vegan | |||||||
|---|---|---|---|---|---|---|---|---|---|---|---|
| N | Mean (SD) | N | Mean (SD) | N | Mean (SD) | N | Mean (SD) | N | Mean (SD) | p-Value | |
| Animal Welfare | 143 | 4.31 (1.08) | 26 | 4.00 (1.36) a | 56 | 4.13 (1.13) a | 44 | 4.50 (0.90) ab | 17 | 4.94 (0.24) b | 0.010 |
| Environment | 143 | 4.18 (1.11) | 26 | 3.50 (1.53) a | 56 | 4.05 (1.03) ab | 44 | 4.57 (0.73) b | 17 | 4.65 (0.79) b | <0.001 |
| Sensory appeal | 143 | 3.66 (0.29) | 26 | 3.35 (1.47) | 56 | 3.71 (1.32) | 44 | 3.52 (1.19) | 17 | 4.35 (1.00) | 0.070 |
| Product Lifestyle | 143 | 3.64 (0.92) | 26 | 3.73 (1.00) | 56 | 3.50 (0.98) | 44 | 3.77 (0.83) | 17 | 3.65 (1.11) | 0.488 |
| Health | 143 | 3.36 (1.15) | 26 | 3.00 (1.30) a | 57 | 2.98 (1.13) a | 43 | 3.77 (0.92) b | 17 | 4.12 (0.86) b | <0.001 |
| Social setting | 143 | 2.08 (1.50) | 26 | 2.23 (1.77) ab | 56 | 1.80 (1.27) a | 44 | 1.95 (1.28) ab | 17 | 3.06 (1.92) b | 0.019 |
1 plant-based milk alternative, a,b different subscripts indicate that the mean scores were different between the diet groups (Bonferroni test, p < 0.05). Deviation in N due to the answer option “I don’t know”.