Table 2.

Dimensions formulated by the grouping of the 44 categories through the second pseudo-triangulation process.

Dimension	Categories
Health	Health, nutritious
Process/preparation	Product, preparation, condiments, cook, ingredient, recipe
Sensory	Colour, experience, flavour, gourmet, taste, try
Quality	Quality, fresh, origin, preservation
Price	Price, buy
Familiarity	Frequency, use
Natural	Natural, chemical
Food_product	Consumption, eat, fish, meat, food, meal
Variety	Variety, different, format, new, presentation, species
Convenience	Convenience, easy, snack
Ethical	Responsibility, packaging
Occasion	Occasion, people, share