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Consumer segmentation using the Food Neophobia Scale (FNS).
| Frequency | Total Consumers Frequency | Consumer Segmentation | |
|---|---|---|---|
| Neophobic | Non-Neophobic | ||
| Once a week | 28.0% | 21.4% | 35.0% |
| Once a fortnight | 23.2% | 9.5% | 37.5% |
| Once a month | 22.0% | 21.4% | 22.5% |
| Once every two month or less | 26.8% | 47.6% | 5.0% |
Chi squared values for consumption frequency are χ2 = 22,147, df = 3, p = 0.000.
