TABLE 2.

SWOT factors of the Gökçeada in terms of sustainable rural tourism.

SWOT groups		SWOT factors
Strengths (W)	S1	The effectiveness of traditional architecture
	S2	Natural beauty (Desire to be within natural life.)
	S3	The fact that the social and cultural identity of Gökçeada has not yet deteriorated
	S4	The friendliness and hospitality of the island people
	S5	The continuation of intercultural interaction on the island
	S6	Popular destination
	S7	Applicability of rural tourism for 12 months
	S8	Fertile soils that offer a variety of products
Weaknesses (W)	W1	Lack of knowledge and entrepreneurship of the locals
	W2	Lack of promotion and marketing activities in the region
	W3	Insufficient number of accommodation facilities
	W4	Inefficient use of existing agricultural potential
	W5	The fact that the carrying capacity for tourism on the island has not been determined
	W6	Lack of coordination and communication among stakeholders. (local people, non-governmental organizations, local government and public)
	W7	Lack of qualified workforce
Opportunities (O)	O1	Increasing the interest of local tourists to the region
	O2	High agricultural productivity
	O3	Having renewable energy sources
	O4	Potential to host festivals, summer schools, workshops and various events
	O5	Poor transport links that preserve the island fabric
	O6	Creating accommodation opportunities suitable for the natural and cultural texture of the region
Treats (T)	T1	Natural hazards such as earthquakes, floods, landslides
	T2	The tourism concept being more identified with the coastal tourism in Turkey
	T3	Losing the original cultural and social values of the villages
	T4	Political and economic instability on the island
	T5	The disappearance of unprotected examples of civil architecture on the island
	T6	Young population leaving the island
	T7	Insufficient investment for the island