Table 3.
Summary of hypotheses and findings
| Hypotheses | Findings |
|---|---|
| H1.1: The BPD of excitement has a more positive effect on CBBE than (a) the BPD of sophistication and (b) the BPD of ruggedness | Supported |
| H1.2: The BPD of excitement has a less positive effect on CBBE than (a) the BPD of sophistication and (b) the BPD of ruggedness | Not supported |
| H2.1: The BPD of competence has a more positive effect on CBBE than (a) the BPD of sophistication and (b) the BPD of ruggedness | Supported |
| H2.2: The BPD of competence has a less positive effect on CBBE than (a) the BPD of sophistication and (b) the BPD of ruggedness | Not supported |
| H3.1: The BPD of sincerity has a more positive effect on CBBE than (a) the BPD of sophistication and (b) the BPD of ruggedness | Supported |
| H3.2: The BPD of sincerity has a less positive effect on CBBE than (a) the BPD of sophistication and (b) the BPD of ruggedness | Not supported |
| H4.1: The effect of the BPD of excitement on CBBE has increased over time | Supported |
| H4.2: The effect of the BPD of excitement on CBBE has decreased over time | Not supported |
| H5.1: The effect of the BPD of competence on CBBE has increased over time | Supported |
| H5.2: The effect of the BPD of competence on CBBE has decreased over time | Not supported |
| H6.1: The effect of the BPD of sincerity on CBBE has increased over time | Not supported |
| H6.2: The effect of the BPD of sincerity on CBBE has decreased over time | Supported |
| H7.1: The effect of the BPD of sophistication on CBBE has increased over time | Not supported |
| H7.2: The effect of the BPD of sophistication on CBBE has decreased over time | Supported |
| H8.1: The effect of the BPD of ruggedness on CBBE has increased over time | Not supported |
| H8.2: The effect of the BPD of ruggedness on CBBE has decreased over time | Supported |