Table 2.
Prevalence of Exposure to and Engagement with Social Media Tobacco Messaging at Baseline (M-PACT studv. N = 3,947).
Variable | % (n) or M (SD) | |
---|---|---|
| ||
Past 30-day Recall of Marketing Exposure, % (n) | ||
Any product on any social media | 29.1 | (1,147) |
By Social Media Platform | ||
22.0 | (870) | |
14.5 | (572) | |
YouTube | 13.1 | (518) |
9.9 | (392) | |
Snapchat | 8.9 | (353) |
7.8 | (308) | |
6.6 | (259) | |
By Tobacco Product | ||
E-cigarettes | 19.9 | (785) |
Cigarettes | 18.2 | (717) |
Hookah | 14.0 | (551) |
Cigars | 8.8 | (349) |
Lifetime Recall of Engagement with Tobacco Messaging, % (n) | ||
Any engagement | 22.9 | (905) |
No. engagement activities (range 0–6), M (SD) | 0.49 | (1.1) |
Anti-engagement | 18.6 | (734) |
Pro-engagement | 6.7 | (264) |
M = mean, SD = standard deviation.