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. Author manuscript; available in PMC: 2022 Aug 15.
Published in final edited form as: Drug Alcohol Depend. 2020 May 20;213:108072. doi: 10.1016/j.drugalcdep.2020.108072

Table 2.

Prevalence of Exposure to and Engagement with Social Media Tobacco Messaging at Baseline (M-PACT studv. N = 3,947).

Variable % (n) or M (SD)

Past 30-day Recall of Marketing Exposure, % (n)
 Any product on any social media 29.1 (1,147)
 By Social Media Platform
  Facebook 22.0 (870)
  Instagram 14.5 (572)
  YouTube 13.1 (518)
  Twitter 9.9 (392)
  Snapchat 8.9 (353)
  Reddit 7.8 (308)
  Pinterest 6.6 (259)
 By Tobacco Product
  E-cigarettes 19.9 (785)
  Cigarettes 18.2 (717)
  Hookah 14.0 (551)
  Cigars 8.8 (349)
Lifetime Recall of Engagement with Tobacco Messaging, % (n)
 Any engagement 22.9 (905)
 No. engagement activities (range 0–6), M (SD) 0.49 (1.1)
 Anti-engagement 18.6 (734)
 Pro-engagement 6.7 (264)

M = mean, SD = standard deviation.