Table 2.
Prevalence of Exposure to and Engagement with Social Media Tobacco Messaging at Baseline (M-PACT studv. N = 3,947).
| Variable | % (n) or M (SD) | |
|---|---|---|
|
| ||
| Past 30-day Recall of Marketing Exposure, % (n) | ||
| Any product on any social media | 29.1 | (1,147) |
| By Social Media Platform | ||
| 22.0 | (870) | |
| 14.5 | (572) | |
| YouTube | 13.1 | (518) |
| 9.9 | (392) | |
| Snapchat | 8.9 | (353) |
| 7.8 | (308) | |
| 6.6 | (259) | |
| By Tobacco Product | ||
| E-cigarettes | 19.9 | (785) |
| Cigarettes | 18.2 | (717) |
| Hookah | 14.0 | (551) |
| Cigars | 8.8 | (349) |
| Lifetime Recall of Engagement with Tobacco Messaging, % (n) | ||
| Any engagement | 22.9 | (905) |
| No. engagement activities (range 0–6), M (SD) | 0.49 | (1.1) |
| Anti-engagement | 18.6 | (734) |
| Pro-engagement | 6.7 | (264) |
M = mean, SD = standard deviation.