Table 9.
Overall mean ratings across data modalities in Study 3.
| Raw text | Ipsatized text | Raw rating | Ipsatized rating | ||||||
|---|---|---|---|---|---|---|---|---|---|
| M | SD | M | SD | M | SD | α | M | SD | |
| SD | 2.40 | 1.93 | 0.15 | 0.11 | 4.70 | 0.82 | 0.88 | 0.48 | 0.59 |
| ST | 1.49 | 1.54 | 0.10 | 0.10 | 4.32 | 0.89 | 0.66 | 0.09 | 0.74 |
| HE | 1.95 | 1.63 | 0.14 | 0.13 | 4.72 | 0.90 | 0.82 | 0.49 | 0.72 |
| AC | 3.21 | 2.61 | 0.18 | 0.11 | 4.44 | 0.87 | 0.64 | 0.21 | 0.60 |
| PO | 1.74 | 1.91 | 0.10 | 0.11 | 2.98 | 0.92 | 0.80 | −1.24 | 0.87 |
| SE | 0.83 | 1.12 | 0.05 | 0.08 | 4.26 | 0.86 | 0.82 | 0.03 | 0.56 |
| TR | 0.33 | 0.81 | 0.02 | 0.04 | 3.22 | 1.24 | 0.82 | −1.00 | 1.13 |
| CO | 0.34 | 0.61 | 0.02 | 0.05 | 3.92 | 0.98 | 0.85 | −0.30 | 0.74 |
| BE | 3.29 | 2.95 | 0.19 | 0.13 | 4.93 | 0.78 | 0.84 | 0.71 | 0.48 |
| UN | 0.86 | 1.09 | 0.05 | 0.06 | 4.56 | 0.84 | 0.87 | 0.34 | 0.59 |
SD, Self direction; ST, Stimulation; HE, Hedonism; AC, Achievement; PO, Power; SE, Security; TR, Tradition; CO, Conformity; BE, Benevolence; UN, Universalism.