Table 10.

Multigroup analysis results.

Comparison	Country	Path	Coefficient	P-value
Can vs USA		PU - > CNT	−0.148	0.019
Can vs Germany		PU - > HED	−0.108	0.026
USA vs Germany		HED - > CNT	−0.138	0.024
		PU - > CNT	0.167	0.01
		PU - > HED	−0.17	0.001
Male vs Female	All	HED - > CNT	−0.113	0.028
Male vs Female	Canada	n.s.	n.s.	n.s.
	USA	n.s.	n.s.	n.s.
	Germany	n.s.	n.s.	n.s.
Age1 vs Age4	All	HED - > CNT	0.176	0.019
		PU - > CNT	−0.18	0.011
Age1 vs Age4	Canada	n.s.	n.s.	n.s.
	USA	n.s.	n.s.	n.s.
	Germany	CNV - > PU	0.306	0.027
OSL1 vs OLS3	All
OLS1 vs OSL3	Canada	CNV - > PU	−0.377	0.013
	USA	n.s.	n.s.	n.s.
	Germany	HED - > CNT	0.255	0.044
		PU - > CNT	−0.338	0.014

Note: PU=Perceived Usefulness; CNT=Continuance Intention; HED=Hedonic Motivation; CNV=Perceived Convenience; Age1 = 19 to 26 (Gen Z); Age4 = 57+ (Other); OLS1 = Never or less than once per month (Very little); OLS3 = 5 times or more per month (Experienced); n.s. = not significant.