Table 5.
Hypotheses testing results and R2 for major group.
| Can | US | Ger | Male | Female | Age1 | Age2 | Age3 | Age4 | OLS1 | OLS2 | OLS3 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| H1: FUL-PU | ||||||||||||
| H2: SEC-PU | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ||||||
| H3: EFF-PU | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | |||
| H4: PRI-PU | ||||||||||||
| H5: CNV-PU | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| H6: PU-CNT | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| H7: PU-SUS | ✓ | |||||||||||
| H7: SUS-CNT | ✓ | ✓ | ✓ | |||||||||
| H9: PU-HED | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| H9: HED-CNT | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| R2 | 0.506 | 0.498 | 0.513 | 0.485 | 0.539 | 0.544 | 0.527 | 0.439 | 0.552 | 0.492 | 0.485 | 0.494 |
Note: FUL=Fulfillment; PU=Perceived Usefulness; SEC=Perceived Security; EFF = Perceived Efficiency; PRI=Perceived Privacy Concerns; CNV=Perceived Convenience; CNT=Continuance Intention; SUS=Perceived Health Susceptibility; HED=Hedonic Motivation; Age1 = 19 to 26 (Gen Z); Age2 = 27 to 44 (Gen Y); Age3 = 45 to 56 (Gen X); Age4 = 57+ (Other); OLS1 = Never or less than once per month (Very little); OLS2 = 1 to 4 times per month (Moderate); OLS3 = 5 times or more per month (Experienced).