Table 8.
Hypotheses testing results and R2 for online shopping experience by country.
| Canada |
USA |
Germany |
|||||||
|---|---|---|---|---|---|---|---|---|---|
| OLS1 | OLS2 | OLS3 | OLS1 | OLS2 | OLS3 | OLS1 | OLS2 | OLS3 | |
| H1: FUL-PU | |||||||||
| H2: SEC-PU | ✓ | ✓ | |||||||
| H3: EFF-PU | ✓ | ✓ | |||||||
| H4: PRI-PU | |||||||||
| H5: CNV-PU | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ||
| H6: PU-CNT | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | |
| H7: PU-SUS | ✓ | ✓ | |||||||
| H7: SUS-CNT | |||||||||
| H9: PU-HED | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| H9: HED-CNT | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | |
| R2 | 0.501 | 0.534 | 0.476 | 0.533 | 0.464 | 0.474 | 0.456 | 0.484 | 0.558 |
Note: FUL=Fulfillment; PU=Perceived Usefulness; SEC=Perceived Security; EFF = Perceived Efficiency; PRI=Perceived Privacy Concerns; CNV=Perceived Convenience; CNT=Continuance Intention; SUS=Perceived Health Susceptibility; HED=Hedonic Motivation; OLS1 = Never or less than once per month (Very little); OLS2 = 1 to 4 times per month (Moderate); OLS3 = 5 times or more per month (Experienced).