Table 2.
Median engagement scores for posts containing race and gender variables in this analysis (N=500 unless otherwise noted).
| Variable and engagement variable | Median (present) | Median (absent) | U test | Z score | P value | ||||||
| Celebration of boys |
|
|
|
|
|
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|
|
Likes | 1076.00 | 370.00 | 24,115.500 | 3.058 | .002a | |||||
|
|
Comments | 27.00 | 15.00 | 24,494.000 | 3.351 | <.001a | |||||
|
|
Views | 0 | 0 | 23,588.000 | 3.696 | <.001a | |||||
| Finding joy |
|
|
|
|
|
||||||
|
|
Likes | 619.00 | 410.00 | 32,658.500 | 1.220 | .22 | |||||
|
|
Comments | 17.00 | 17.00 | 31,666.000 | 0.600 | .55 | |||||
|
|
Views | 0 | 0 | 34,830.000 | 3.591 | <.001a | |||||
| Atypical gender behavior |
|
|
|
|
|
||||||
|
|
Likes | 1779.00 | 313.00 | 31,077.000 | 5.256 | <.001a | |||||
|
|
Comments | 43 | 13 | 28,941.500 | 3.739 | <.001a | |||||
|
|
Views | 0 | 0 | 26,968.000 | 3.254 | .001b | |||||
| Restricted affection |
|
|
|
|
|
||||||
|
|
Likes | 231.00 | 491.00 | 6651.000 | –0.236 | .81 | |||||
|
|
Comments | 18.00 | 17.00 | 6519.500 | –0.411 | .68 | |||||
|
|
Views | 0 | 0 | 8478.500 | 3.045 | .002b | |||||
| Protection |
|
|
|
|
|
||||||
|
|
Likes | 3449.00 | 424.00 | 6076.500 | 2.440 | .02a | |||||
|
|
Comments | 67.00 | 17.00 | 6055.500 | 2.406 | .02a | |||||
|
|
Views | 0 | 0 | 4826.000 | 0.579 | .56 | |||||
| Mentorship |
|
|
|
|
|
||||||
|
|
Likes | 403.00 | 462.00 | 2304.500 | 0.221 | .83 | |||||
|
|
Comments | 33.00 | 17.00 | 2519.500 | 0.722 | .47 | |||||
|
|
Views | 0 | 0 | 1944.000 | –0.862 | .39 | |||||
| Community service |
|
|
|
|
|
||||||
|
|
Likes | 279.00 | 475.50 | 972.000 | –0.069 | .95 | |||||
|
|
Comments | 14.00 | 17.00 | 1125.500 | 0.464 | .64 | |||||
|
|
Views | 0 | 0 | 778.000 | –1.037 | .30 | |||||
| Safe space |
|
|
|
|
|
||||||
|
|
Likes | 102.00 | 489.00 | 364.500 | –1.527 | .13 | |||||
|
|
Comments | 7.00 | 17.00 | 394.000 | –1.409 | .16 | |||||
|
|
Views | 0 | 0 | 813.000 | 0.377 | .71 | |||||
| Education |
|
|
|
|
|
||||||
|
|
Likes | 455.00 | 458.00 | 10,551.000 | 0.567 | .57 | |||||
|
|
Comments | 23.00 | 17.00 | 10,688.000 | 0.717 | .47 | |||||
|
|
Views | 0 | 0 | 10,333.000 | 0.459 | .65 | |||||
| Wedding party (attire; n=63) |
|
|
|
|
|
||||||
|
|
Likes | 2854.50 | 941.00 | 491.500 | 1.316 | .19 | |||||
|
|
Comments | 37.00 | 36.00 | 426.500 | 0.327 | .74 | |||||
|
|
Views | 0 | 0 | 448.000 | 1.028 | .30 | |||||
| Atypical gender behavior |
|
|
|
|
|
||||||
|
|
Likes | 1779.00 | 313.00 | 31,077.000 | 5.256 | <.001a | |||||
|
|
Comments | 43.00 | 13.00 | 28,941.500 | 3.739 | <.001a | |||||
|
|
Views | 0 | 0 | 26,968.000 | 3.254 | .001a | |||||
| Restrictive affection |
|
|
|
|
|
||||||
|
|
Likes | 231.00 | 491.00 | 6651.000 | –0.236 | .81 | |||||
|
|
Comments | 18.00 | 17.00 | 6519.500 | –0.411 | .68 | |||||
|
|
Views | 0 | 0 | 8478.500 | 3.045 | .002a | |||||
| Restrictive emotion |
|
|
|
|
|
||||||
|
|
Likes | 879.00 | 452.00 | 1721.500 | –0.011 | .99 | |||||
|
|
Comments | 15.00 | 17.00 | 1647.000 | –0.207 | .84 | |||||
|
|
Views | 5237.00 | 0 | 2817.000 | 4.009 | <.001a | |||||
| Conflicts between family and work |
|
|
|
|
|
||||||
|
|
Likes | 373.00 | 489.00 | 1284.000 | 0.145 | .89 | |||||
|
|
Comments | 67.00 | 17.00 | 1582.000 | 1.072 | .28 | |||||
|
|
Views | 0 | 0 | 1199.000 | –0.167 | .87 | |||||
| Competition/power |
|
|
|
|
|
||||||
|
|
Likes | 122.00 | 519.00 | 2968.500 | –1.942 | .05 | |||||
|
|
Comments | 6.00 | 18.00 | 3390.500 | –1.222 | .22 | |||||
|
|
Views | 0 | 0 | 4629.000 | 1.223 | .22 | |||||
| Cool pose |
|
|
|
|
|
||||||
|
|
Likes | 352.50 | 607.50 | 24,622.500 | –1.354 | .18 | |||||
|
|
Comments | 18.00 | 17.00 | 26,060.000 | –0.390 | .70 | |||||
|
|
Views | 0 | 0 | 23,774.500 | –2.681 | .007b | |||||
| Comedic presence |
|
|
|
|
|
||||||
|
|
Likes | 2332.00 | 426.00 | 4614.000 | 1.772 | .08 | |||||
|
|
Comments | 106.00 | 16.00 | 5420.500 | 3.236 | .001a | |||||
|
|
Views | 7575.00 | 0 | 5817.000 | 5.514 | <.001a | |||||
aSignificant at P<.05.
bSignificant at P<.05, but not significant in practice as both medians are 0.