TABLE 3.

Discriminant validity analysis result.

	Uncertainty	Functional value	Emotional value	Social value	Purchase intention
Uncertainty	0.794
Functional value	–0.259	0.753
Emotional value	0.443	–0.115	0.748
Social value	0.339	–0.088	–0.150	0.722
Purchase intention	0.198	0.216	0.403	0.323	0.753