TABLE 4.
Path test of the model.
| Standardized coefficients | SE | CR | Hypothesis | |
| Uncertainty → Functional value | –0.259*** | 0.077 | –4.096 | Support |
| Uncertainty → Emotional value | 0.443*** | 0.077 | 7.046 | Support |
| Uncertainty → Social value | 0.339*** | 0.076 | 5.317 | Support |
| Functional value → Purchase intention | 0.286*** | 0.057 | 4.749 | Support |
| Emotional value → Purchase intention | 0.392*** | 0.059 | 6.367 | Support |
| Social value → Purchase intention | 0.290*** | 0.059 | 4.799 | Support |
X2/df = 1.370, GFI = 0.948, AGFI = 0.932, NFI = 0.934, RMSEA = 0.031. ***indicates P < 0.001.