Table 2.
Measurement items.
| Construct | Items | Code | Authors |
|---|---|---|---|
| Access Convenience | “Could shop anytime I wanted” | A-CON1 | Jiang et al. (2013) |
| “Could order products wherever I am.” | A-CON2 | ||
| “The website is always accessible.” | A-CON3 | ||
| Search Convenience | “It was easy to navigate the website.” | S-CON1 | Beauchamp and Ponder (2010) |
| “The website provided useful information.” | S-CON2 | ||
| “It was easy to get the information I needed to make my purchase decision.” | S-CON3 | ||
| Evaluation Convenience | “Provides detailed product specifications.” | E-CON1 | Jiang et al. (2013) |
| “Uses both text and graphics in the product information.” | E-CON2 | ||
| “Sufficient information to identify different products” | E-CON3 | ||
| Transaction Convenience | “Flexible payment methods.” | T-CON1 | Jiang et al. (2013) |
| “My purchase was completed easily.” | T-CON2 | ||
| “It did not take a long time to complete de purchase process.” | T-CON3 | ||
| Relationship Convenience | “The online retailer gave me personalized attention.” | R-CON1 | Jun et al. (2004); Zahid et al. (2022) |
| “The website had a message area for customer questions and comments.” | R-CON2 | ||
| “I received a personal “thank you” note via email or other media after placing an order.” | R-CON3 | ||
| Possession convenience | “I got exactly what I wanted.” | P-CON1 | Jiang et al. (2013); Beauchamp and Ponder (2010) |
| “My order was delivered in a timely fashion.” | P-CON2 | ||
| “Received all items I ordered.” | P-CON3 | ||
| Post possession Convenience | “It was easy to take care of returns and exchanges with the retailer.” | PP-CON1 | Seiders et al. (2007) |
| “X takes care of product exchanges and returns promptly.” | PP-CON2 | ||
| “The retailer quickly resolves any after-purchase problems I experience.” | PP-CON3 | ||
| Cognitive attitude | ‘Shopping on online shopping websites is effective.” | C-AAT1 | Voss et al. (2003) |
| “Shopping on online shopping websites is helpful.” | C-ATT2 | ||
| “Shopping on online shopping websites is functional.” | C-ATT3 | ||
| Affective attitude | “Shopping on online shopping websites is exciting.’ | A-AAT1 | Voss et al. (2003) |
| “Shopping on online shopping websites is delightful.” | A-ATT2 | ||
| “Shopping on online shopping websites is enjoyable.” | A-ATT3 | ||
| Physical attractiveness | “Unattractive–attractive” | P-ATT1 | McCroskey and McCain (1974); Ohanian (1990) |
| “Ugly–beautiful” | P-ATT2 | ||
| “Plain–elegant” | P-ATT3 | ||
| Social presence | “The influencer has a sense of sociality.” | S-PRE1 | McCroskey and McCain (1974); Gefen and Straub (2004) |
| “The influencer has a sense of human warmth” | S-PRE2 | ||
| “The influencer provides a sense of human sensitivity” | S-PRE3 | ||
| Attitude homophily | “In general, the influencer who made the postings thinks like me” | A-HOM1 | McCroskey and McCain (1974); Gilly et al. (1998) |
| “In general, the influencer who made the postings behaves like me” | A-HOM2 | ||
| “In general, the influencer who made the postings is similar to me” | A-HOM3 | ||
| Online Impulsive Buying Behavior | “During online shopping, I buy products without a lot of thinking.” | O-IBB1 | Park et al. (2012) |
| “I tend to buy things I have no desire to buy during online shopping.” | O-IBB2 | ||
| “When I find something, I like on Instagram, I purchase it immediately” | O-IBB3 |