Fig. 1.

Results from Study 1 of the degree of emotional language intensity (negative and positive) predicting the number of retweets 1-(reciprocal + 1) transformed. For both sets of tweets (A), we found that an increase in negative language intensity was associated with an increase in the number of retweets, while positive language was not associated with the number of retweets. For the tweets celebrating Donald Trump’s victory (B), we again found that higher negative language scores were associated with higher number of retweets. Positive language intensity was not associated with the number of retweets