Fig. 2.

Results from Study 2 of emotional language intensity (negative and positive) predicting number of retweets (reciprocal + 1 transformed). For the Ferguson unrest (A), we found that an increase in negative language intensity was associated with an increase in the number of retweets, while an increase in positive language was associated with a decrease in retweets. For the same-sex marriage ruling (B), we again found that higher negative language scores were associated with higher number of retweets. Positive language intensity was also associated with the number of retweets in this context