Table 3.
Cost of social media recruitment methods.
| Study and social media | Cost per person | Total cost | |||
| Ahmed et al [39] | |||||
|
|
US $8.73 | US $2950 | |||
| Wilkerson et al [82] | |||||
|
|
Social media advertisements, posts, and email blasts | US $40.44 | US $3033.11 | ||
|
|
Social media posts and website banner advertisements | US $15.86 | US $1380 | ||
|
|
Social media posts and film festival entrance wavier | US $2.78 | US $6297.66 | ||
| Gioia et al [52] | |||||
|
|
Craigslist | US $1.46 | US $275 | ||
| Musiat et al [64] | |||||
|
|
Aus $105.77 (US $73.07) | —a | |||
|
|
Aus $422.03 (US $292.08) | — | |||
|
|
YouTube | Aus $81.31 (US $56.27) | — | ||
| Frandsen et al [50] | |||||
|
|
Aus $42.34 (US $29.30) | Aus $5842.30 (US $4043.35) | |||
| Byaruhanga et al [35] | |||||
|
|
Aus $61.68 (US $42.69) | Aus $33,738.52 (US $23349.83) | |||
|
|
Aus $61.52 (US $42.58) | Aus $61.52 (US $42.58) | |||
| Harris et al [55] | |||||
|
|
— | Aus $28,571.54 (US $19,773.86) | |||
| Moreno et al [18] | |||||
|
|
Social media (Facebook, Twitter, and blogs) | US $40.99 | — | ||
| Wilkerson et al [83] | |||||
|
|
Facebook and Twitter | — | Free | ||
| Guthrie et al [54] | |||||
|
|
— | US $14,825 | |||
| Waltman et al [106] | |||||
|
|
US $119.38 | US $5252.83 | |||
| Watson et al [81] | |||||
|
|
US $40.51 (randomized) | US $49,791.49 | |||
| Derrick et al [44] | |||||
|
|
US $498 per couple | US $10,966 | |||
|
|
US $181 per couple | US $4145 | |||
| Carter-Harris et al [117] | |||||
|
|
— | US $500 | |||
| Jones et al [95] | |||||
|
|
US $66.46 (randomized) | — | |||
| Frandsen et al [48] | |||||
|
|
Aus $56.34 (US $38.99) | Aus $5183.33 (US $3587.29) | |||
| Juraschek et al [58] | |||||
|
|
US $794 | US $5704 | |||
|
|
US $1426 | US $2383 | |||
| Iott et al [57] | |||||
|
|
Grindr | US $87.35 | US $1747.40 | ||
|
|
Scruff | US $69.30 | US $207.90 | ||
|
|
US $149.90 | US $170.69 | |||
|
|
Facebook groups | — | US $10.40 | ||
| van Gelder et al [77] | |||||
|
|
€10.88 (US $11.13) | €315.52 (US $322.89) | |||
|
|
€9.48 (US $9.70) | €284.48 (US $291.13) | |||
| Alley et al [70] | |||||
|
|
Untargeted Facebook | Aus $68 (US $47.06) | Aus $1438 (US $995.21) | ||
|
|
Targeted Facebook | Aus $42 (US $29.07) | Aus $7721(US $5343.57) | ||
| Gilligan et al [51] | |||||
|
|
Aus $5.94 (US $4.11) | Aus $1107 (US $766.14) | |||
| Barney et alb [84] | |||||
|
|
Facebook and Instagram | US $42.21 | US $21,867 | ||
| Moseson et alb [85] | |||||
|
|
US $49.48 | — | |||
|
|
US $182.78 | — | |||
| Salvy et alb [20] | |||||
|
|
US $334 | US $9020 | |||
| Stuart and Mooreb [96] | |||||
|
|
US $1.78 | US $952.81 | |||
| Cho et alb [97] | |||||
|
|
— | US $120,000 | |||
|
|
— | US $215 | |||
| Spahrkäs et alb [89] | |||||
|
|
€22.42 (US $22.94) | €17,000 (US $17,397.12) | |||
aNot available.
bRecords from the updated search.