Table 2.

Demographic profile of respondents

Demographics		Frequencies	Percentage
Gender	Male	91	59.16
	Female	59	40.84
Age (years)	18–30	40	26.67
	31–40	48	32.00
	41–50	35	23.33
	Above 50	27	18.00
No of years registered with EM	Less than 6 months	60	40
	6 months to less than a year	48	32
	1–3 years	25	16.67
	More than 3 years	17	11.33
Frequency of receiving order	None	20	13.33
	An order in several weeks	45	30
	An order per week	38	25.33
	An order in a day	29	19.33
	Multiple orders in a day	18	12
Type of business	General Store	41	27.33
	Footwear and Apparel	44	29.33
	Gift shops	37	24.67
	Stationery and office products	28	18.67