. 2022 Sep 5;30(12):1391–1397. doi: 10.1038/s41431-022-01160-4

Table 2.

Multilevel and multimedia tailored communication.

Target	Media strategy	Intended aim of communication
Community	Meeting with stakeholders Public meetings Press releases	To engage the community To raise public awareness about the study
Individual	Before consenting Invitation letter Brochure One-page summary	To comply with transparency and to grant participant autonomy To inform on the study To raise awareness on the implication of participation
At the CHRIS study center Movie explaining and summarizing the study Talk with the study assistant
After consenting Webpage MyCHRIS Newsletters Press releases Public conferences.	To dynamically inform on the development of the study To show the impact of the study To inform on the research that has been conducted To allow interaction between researchers and participants

Target

Media strategy

Intended aim of communication

Community

Meeting with stakeholders

Public meetings

Press releases

To engage the community

To raise public awareness about the study

Individual

Before consenting

Invitation letter

Brochure

One-page summary

To comply with transparency and to grant participant autonomy

To inform on the study

To raise awareness on the implication of participation

At the CHRIS study center

Movie explaining and summarizing the study

Talk with the study assistant

After consenting

Webpage

MyCHRIS

Newsletters

Press releases

Public conferences.

To dynamically inform on the development of the study

To show the impact of the study

To inform on the research that has been conducted

To allow interaction between researchers and participants