TABLE 5.
Heterotrait-to-monotrait (HTMT) ratio results.
| Latent variables | 1 | 2 | 3 | 4 | 5 |
| Consumer intention | |||||
| Corporate social responsibility | 0.642 | ||||
| Eco-design | 0.234 | 0.258 | |||
| Green concern | 0.535 | 0.419 | 0.271 | ||
| Green perceived quality | 0.635 | 0.537 | 0.117 | 0.492 | |
| Internal green management | 0.403 | 0.347 | 0.654 | 0.446 | 0.282 |