Table 7.

Bivariate Correlation Analysis Between Video Communication Engagement and Other Variables

	Communication Engagement	Creator Type	Cover (With)	Video Type	Video Duration	Professional Basis (With)	Number of Followers	Core Issues (With)	The Richness of Vaccine Issues	The Richness of Vaccine Knowledge Points	Cues to Action (With)	Vaccine Attitude
Creator type	0.168*	1
Cover (with)	0.217**	−0.159*	1
Video type	0.095	0.502**	−0.296**	1
Video duration	−0.092	−0.118	0.022	−0.141*	1
Professional basis (with)	0.054	−0.116	0.096	−0.224**	0.296**	1
Number of followers	0.397**	0.364**	−0.089	0.380**	−0.012	0.017	1
Core issues (with)	0.047	−0.112	0.297**	−0.204**	0.06	0.242**	0.065	1
The richness of Vaccine issues	0.03	−0.091	0.1	−0.088	0.042	−0.095	0.03	0.006	1
The richness of Vaccine knowledge points	−0.167*	−0.074	0.124	−0.019	0.193**	0.169*	0.089	0.413**	−0.061	1
Cues to action (with)	−0.015	0.011	0.017	0.002	−0.102	−0.005	−0.02	0.117	0.041	0.023	1
Vaccine attitude	0.223**	0.044	0.143*	0.049	−0.092	0.007	0.108	0.084	−0.023	0.021	0.367**	1

Note: *p<0.05 **p<0.01.