Table 9.
Results of Stratified Regression Analysis with the Dependent Variable Being Communication Recognition
| Model 1 | Model 2 | |||
|---|---|---|---|---|
| B | SE | B | SE | |
| Constant | 3.504** | 0.238 | 1.919** | 0.328 |
| Creator type | 0.164* | 0.072 | −0.021 | 0.063 |
| Cover (with) | 0.384** | 0.136 | 0.187 | 0.116 |
| Animation special effects (with) | 0.239 | 0.135 | 0.207 | 0.13 |
| Video type | 0.05 | 0.036 | 0.021 | 0.032 |
| Video duration | −0.136 | 0.101 | −0.083 | 0.087 |
| Professional basis (with) | −0.041 | 0.154 | ||
| Number of followers | 0.364** | 0.041 | ||
| Expression of interest | 0.032 | 0.049 | ||
| The degree of storytelling | 0.066 | 0.043 | ||
| Core issues (with) | −0.011 | 0.122 | ||
| The richness of vaccine issues | −0.067 | 0.051 | ||
| The richness of vaccine knowledge points | −0.125* | 0.053 | ||
| Cues to action (with) | −0.151 | 0.124 | ||
| Vaccine attitude | 0.092* | 0.043 | ||
| R2 | 0.112 | 0.457 | ||
| Adjusted R2 | 0.089 | 0.417 | ||
| F | F (5196)=4.927, p=0.000 | F (14,187)=11.252, p=0.000 | ||
| ΔR2 | 0.112 | 0.346 | ||
| ΔF | F (5196)=4.927, p=0.000 | F (9187)=13.229, p=0.000 | ||
| Dependent variable | Communication recognition | |||
Note: *p<0.05 **p<0.01.