Table 10.
Results of Stratified Regression Analysis with the Dependent Variable Being Communication Participation
| Model 1 | Model 2 | |||
|---|---|---|---|---|
| B | SE | B | SE | |
| Constant | 1.585** | 0.224 | 0.011 | 0.304 |
| Creator type | 0.144* | 0.068 | −0.048 | 0.058 |
| Cover (with) | 0.464** | 0.129 | 0.231* | 0.108 |
| Animation special effects (with) | 0.167 | 0.128 | 0.119 | 0.12 |
| Video type | 0.032 | 0.034 | 0.005 | 0.03 |
| Video duration | −0.104 | 0.096 | −0.078 | 0.081 |
| Professional basis (with) | 0.149 | 0.143 | ||
| Number of followers | 0.372** | 0.038 | ||
| Expression of interest | 0.032 | 0.046 | ||
| The degree of storytelling | 0.033 | 0.04 | ||
| Core issues (with) | 0.043 | 0.113 | ||
| The richness of vaccine issues | 0 | 0.047 | ||
| The richness of vaccine knowledge points | −0.115* | 0.049 | ||
| Cues to action (with) | −0.051 | 0.115 | ||
| Vaccine attitude | 0.069 | 0.04 | ||
| R2 | 0.108 | 0.474 | ||
| Adjusted R2 | 0.085 | 0.434 | ||
| F | F (5196)=4.723, p=0.000 | F (14,187)=12.023, p=0.000 | ||
| ΔR2 | 0.108 | 0.366 | ||
| ΔF | F (5196)=4.723, p=0.000 | F (9187)=14.457, p=0.000 | ||
| Dependent variable | Communication participation | |||
Note: *p<0.05 **p<0.01.