Table 1.
Health Behavioral Messages about Preventing the Spread of COVID in Federally-Affiliated PSAs Aired from March to December 2020.
| Frequency of Creatives N (% of Creatives) | Frequency of Airings N (% of Airings) | |
|---|---|---|
| Stay home if possible | 69 (52.3) | 137,923 (80.7) |
| Practice social/physical distancing | 57 (43.2) | 105,799 (61.9) |
| Wash your hands | 38 (28.8) | 93,171 (54.5) |
| Wear a mask | 30 (22.7) | 61,725 (36.1) |
| Avoid touching surfaces | 16 (12.1) | 57,976 (33.9) |
| Avoid touching your face | 12 (9.1) | 55,570 (32.5) |
| Avoid health care settings | 1 (0.8) | 3,699 (2.2) |
| Do not hug others | 2 (1.5) | 1,146 (0.7) |
| Avoid sick people | 1 (0.8) | 1,085 (0.6) |
| Cover your cough | 1 (0.8) | 882 (0.5) |
| Assist with contact tracing | 0 | 0 |
Note. Health behavioral messages encompasses the mention of any guidance as well as specific guidance (e.g. wash your hands and wash your hands for 20 s).