TABLE 7.

Variance accounted for (VAF) of the mediating variables (satisfaction and trust in platform).

Mediation
Hyp.	Relationship	Independent variable	Dependent variable	Mediating variable	Indirect effect	Total effect	VAF (%)	Decision
H9a	SO→ST→SI	SO	SI	ST	0.071	0.171	41.52	Partial mediation
H9b	SO→Tin→PSI	SO	SI	TinP	0.101	0.334	30.23	Partial mediation
H9c	IO→ST→SI	IO	SI	ST	0.094	0.171	28.14	Partial mediation
H9d	IO→Tin→PSI	IO	SI	TinP	0.240	0.334	71.86	Partial mediation

SO, social overload; ST, satisfaction; IO, information overload; TP, trust in platform; PR, perceived risk; SI, continuance intentions.