Table 3.

Collocates of ‘Starbucks’ with explicit evaluative meanings.

Semantic prosody	Grammatical category	Collocates
Positive	adjectives	committed, responsible, green, outstanding, positive, sustainable, satisfied, great, good, unique, important, honored, ethical, aggressive
	adverbs	actively, positively, deeply, consistently, responsibly,
	nouns	contributions, success, opportunities, benefits, development, support, change, commitment, impact, progress, improvement, respect, honor, passion
Negative	nouns	challenges, disaster, injury, earthquake, hurricane