Table 3:

Paired sample t-tests for metrics of interest within each content-matched pair of primes

Matched Priming Image Pair	Rating Compared	Hispanic Prime (Mean±SEM)	US-American Prime (Mean±SEM)	Mean Differencea	p value*	Cohen’s da,b
Rice and Beans (H2)— Picnic Food (A4)	Target Culture†	79.3±2.2	83.4±1.9	4.06	.08	0.14 [−0.09, 0.37]
	Non-Target Culture	28.0±2.4	35.6±2.8	7.53	.002	0.25 [0.02, 0.48]
	Cultural Differentiation†	51.3±3.1	47.9±3.5	−1.40	.67	−0.03 [−0.26, 0.19]
	Total Emotion	73.4±1.7	69.0±1.6	−4.41	.02	−0.20 [−0.42, 0.03]
Tamales (H3)— Fried Chicken (A3)	Target Culture	74.6±2.6	81.1±1.9	6.53	.02	0.20 [−0.03, 0.43]
	Non-Target Culture	20.4±2.2	35.1±2.7	14.69	<.001	0.41 [0.18, 0.64]
	Cultural Differentiation†	54.2±3.1	46.1±3.0	−6.74	.07	−0.15 [−0.38, 0.08]
	Total Emotion	71.1±1.6	66.4±1.7	−4.76	.006	−0.23 [−0.46, 0.00]
Latin America Flag Map (H7) —US Flags in Field (A6)	Target Culture	72.1±2.8	87.5±1.9	15.40	<.001	0.40 [0.17, 0.63]
	Non-Target Culture†	24.3±2.6	24.7±2.7	0.45	.88	0.01 [−0.22, 0.24]
	Cultural Differentiation	47.8±3.3	62.7±3.2	16.68	<.001	0.35 [0.12, 0.58]
	Total Emotion	69.1±1.6	73.3±1.8	4.26	.03	0.19 [−0.04, 0.41]
Virgin Mary Statue (H14) —Jefferson Statue (A9)	Target Culture†	76.6±2.5	74.3±2.5	−2.24	.50	−0.06 [−0.28, 0.17]
	Non-Target Culture†	23.1±2.4	18.8±2.1	−4.32	.12	−0.13 [−0.36, 0.10]
	Cultural Differentiation†	53.5±3.2	55.6±3.1	2.97	.49	0.06 [−0.17, 0.29]
	Total Emotion†	69.5±1.7	72.6±1.6	3.06	.08	−0.15 [−0.08, 0.37]
Machu Picchu (H16)—Mount Rushmore (A16)	Target Culture	64.1±3.1	85.6±2.0	21.56	<.001	0.56 [0.32, 0.79]
	Non-Target Culture†	17.6±2.2	16.0±2.2	−1.58	.53	−0.05 [−0.28, 0.18]
	Cultural Differentiation	46.5±3.4	69.6±2.8	23.16	<.001	0.56 [0.33, 0.80]
	Total Emotion†	68.8±1.6	67.5±1.6	−1.33	.48	−0.06 [−0.29, 0.17]
Barranquilla Parade (H19) —Marching Band (A13)	Target Culture†	73.2±2.7	71.8±2.3	−1.37	.62	−0.04 [−0.27, 0.19]
	Non-Target Culture	16.3±2.1	29.2±2.5	12.92	<.001	0.42 [0.19, 0.65]
	Cultural Differentiation	56.9±3.1	42.6±3.1	−12.36	.001	−0.28 [−0.51, −0.05]
	Total Emotion	69.5±1.5	65.0±1.3	−4.52	.003	−0.25 [−0.48, −0.02]
El Chavo del Ocho (H21)—Bugs Bunny (A12)	Target Culture†	83.9±2.2	83.5±2.0	−0.40	.87	−0.01 [−0.24, 0.21]
	Non-Target Culture	12.8±2.0	32.7±2.7	19.94	<.001	0.54 [0.31, 0.77]
	Cultural Differentiation	71.1±3.0	50.8±3.1	−18.79	<.001	−0.41 [−0.64, −0.18]
	Total Emotion†	74.3±1.7	72.7±1.6	−1.57	.40	−0.07 [−0.30, 0.16]

148 degrees of freedom for all tests.

^†Metrics which showed no significant variation between matched primes.

^aNegative values represent higher ratings for the Hispanic prime.

^bNumbers in brackets represent 95% confidence interval.

^*p values are not corrected for multiple comparisons, representing a more conservative test when highlighting non-significant results.