Table 1.

Green tea attributes and respective levels.

Attributes	Levels
Organic label	None; Organic label
Pesticide-free label	None; Pesticide-free label
Brand	None; Regional brand; National brand
Price	101 RMB/500 g; 111 RMB/500 g; 116 RMB/500 g; 121 RMB/500 g