Table 5.
Main effect with interaction in trust.
| Attributes | Coefficient | SD |
|---|---|---|
| PRICE | −0.0323 *** | 0.005 |
| ORG | −0.268 *** | 0.360 |
| PEST | −0.0697 ** | 0.365 |
| RGB | 0.0279 | 0.504 |
| NAB | 0.151 | 0.494 |
| ASC | −4.425 *** | 0.564 |
| OTRU × ORG | 0.238 ** | 0.101 |
| OTRU × PEST | 0.224 | 0.102 |
| OTRU × RGB | 0.267 * | 0.141 |
| OTRU × NAB | 0.114 | 0.138 |
| PTRU × ORG | 0.159 * | 0.084 |
| PTRU × PEST | 0.171 ** | 0.087 |
| PTRU × RGB | −0.224 * | 0.119 |
| PTRU × NAB | −0.0395 | 0.115 |
| χ2 | 1220.76 | |
| P | 0.0000 | |
| Log-likelihood | −1614.4741 | |
Notes: *, **, and *** indicate significance at the 10%, 5%, and 1% levels, respectively. OTRU = Organic trust; PTRU = Pesticide-free trust; ASC = opt-out option; ORG = organic label; PEST = pesticide-free label; RGB = regional brand; NAB = national brand; SD = standard deviation.