Table 4.

Ranking of sensory attributes’ importance for consumer satisfaction after eating blond/blood oranges. Importance was scored in a 7-point scale (1—not important at all, 7—very important) by Spanish, Italian, Mexican and Chinese consumers (n = 605 in each country).

Spain		Italy		Mexico		China
Blond	Blood	Blond	Blood	Blond	Blood	Blond	Blood
Juicy a	Juicy a	Juicy a	Juicy a	Juicy a	Juicy a	Juicy a	Juicy a
Flavour b	Sweet ab	Flavour a	Flavour b	Sweet b	Sweet ab	Sweet ab	Sweet ab
Balance b	Balance ab	Aromatic b	Aromatic c	Balance bc	Flavour bc	Unfibrous b	Aromatic ab
Sweet c	Flavour ab	Balance b	Sweet c	Flavour c	Balance bc	Aromatic bc	Unfibrous ab
Aromatic d	Aromatic ab	Sweet b	Balance c	Aromatic d	Aromatic cd	Flavour bc	Balance ab
Unfibrous d	Colour bc	Colour c	Colour d	Unfibrous d	Unfibrous d	Balance bc	Flavour ab
Easy Pe e	Unfibrous c	Unfibrous d	Unfibrous e	Colour e	Colour d	NoMessy c	NoMessy bc
Seedless e	Easy Pe d	Easy Pe d	Easy Pe e	Easy Pe f	Easy Pe e	Easy Pe c	Easy Pe bc
Colour e	Seedless d	Seedless e	Seedless f	NoMessy g	Seedless f	Seedless d	Seedless c
NoMessy f	NoMessy e	NoMessy f	NoMessy g	Seedless g	NoMessy f	Colour e	Colour c

Different letters in the same column indicate significant differences among attributes’ importance (Kruskall–Wallis test, p-value = 0.05).