Table 2.

Sources, use, and moral evaluation by owner (in %)

Owner			Sources of wealth			Use of wealth				Moral evaluation of personal conduct
	#	%	%			%				%
	Articles	Inequality	Inheritance	Investment	Entrepreneurship	Philanthropy	Profit	Politics/ Citizenship	Tax Evasion	Personality+	Personality−	Good capitalist	Family orientation	Ostentatious consump.	Restrained consumpt.
Quandt/Klatten	132	51	47	59	35	19	41	10	11	11	7	8	5	6	0
Porsche	90	10	18	57	37	12	11	2	2	12	37	0	37	1	3
Plattner	60	38	0	15	100	38	3	0	3	12	3	2	0	0	8
Hopp	45	20	2	44	98	27	9	0	0	16	4	4	2	2	2
Oetker	43	7	30	21	56	5	5	7	2	9	37	7	42	5	14
T. Albrecht	41	29	88	24	73	51	41	0	0	73	56	7	20	5	2
Otto	33	15	36	15	76	67	3	9	9	27	3	24	9	6	3
K. Albrecht	31	35	55	45	90	61	77	0	6	55	10	26	35	0	0
Kühne	28	36	39	79	86	54	57	39	36	50	25	18	4	32	0
Schaeffler	28	75	32	32	89	7	18	0	0	18	21	14	18	11	7
Reimann	26	46	46	50	92	12	27	0	15	19	8	0	27	12	0
Schwarz	25	60	8	40	72	28	24	12	4	28	16	0	4	0	0
Herz	24	0	67	67	42	25	21	4	13	25	0	13	25	8	0
Würth	20	90	5	30	100	45	60	0	15	60	5	15	30	30	5
Thiele	11	36	0	82	82	18	45	0	0	45	36	18	45	9	0
Liebherr	4	75	100	25	75	0	25	0	50	25	0	25	25	0	0
Total	641

Multiple codes per articles are assigned, resulting in column percentages that do not add up to 100. Table sorted by highest position on the Rich List (see Table 1)