Table 8.

Frames and media outlets

Frame	Bild	Focus	Handelsblatt	SZ	Spiegel	Stern	Die Welt (incl. WaS)	Zeit	taz	Total
Simple Entrepreneurship	6	3	30	26	5	1	23	2	5	100
Positive for Profit	7	3	27	27	6	5	17	1	8	100
Investment Profit	4	4	30	26	9	3	19	2	3	100
Negative Family Business	5	4	36	31	5	1	15	0	3	100
Inheritance Inequality	4	2	45	19	0	2	23	0	4	100
Philanthropic Heirs	0	4	52	22	0	4	17	0	0	100
Total	5	3	32	26	5	3	20	1	5	100