Table 9.
Owner occurrence per media outlet
| Bild | Focus | Handelsblatt | SZ | Spiegel | Stern | Die Welt (incl. WaS) | Zeit | taz | Total | |
|---|---|---|---|---|---|---|---|---|---|---|
| T. Albrecht | 2.4 | 2.4 | 36.6 | 24.4 | 7.3 | 4.9 | 17.1 | 2.4 | 2.4 | 100 |
| K. Albrecht | 6.5 | 0.0 | 35.5 | 29.0 | 0.0 | 0.0 | 16.1 | 3.2 | 9.7 | 100 |
| Herz | 4.2 | 0.0 | 50.0 | 8.3 | 0.0 | 0.0 | 37.5 | 0.0 | 0.0 | 100 |
| Hopp | 8.9 | 2.2 | 44.4 | 17.8 | 8.9 | 0.0 | 13.3 | 2.2 | 2.2 | 100 |
| Kühne | 0.0 | 0.0 | 21.4 | 10.7 | 3.6 | 3.6 | 28.6 | 0.0 | 32.1 | 100 |
| Liebherr | 50.0 | 0.0 | 50.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 100 |
| Oetker | 7.0 | 4.7 | 34.9 | 30.2 | 4.7 | 0.0 | 14.0 | 0.0 | 4.7 | 100 |
| Otto | 3.0 | 3.0 | 36.4 | 12.1 | 0.0 | 9.1 | 27.3 | 0.0 | 9.1 | 100 |
| Plattner | 6.7 | 8.3 | 30.0 | 18.3 | 11.7 | 1.7 | 18.3 | 1.7 | 3.3 | 100 |
| Porsche | 4.4 | 8.9 | 26.7 | 32.2 | 6.7 | 1.1 | 17.8 | 0.0 | 2.2 | 100 |
| Quandt/Klatten | 4.6 | 1.5 | 27.3 | 35.6 | 6.1 | 3.8 | 14.4 | 3.0 | 3.8 | 100 |
| Reimann | 0.0 | 3.9 | 57.7 | 7.7 | 3.9 | 0.0 | 26.9 | 0.0 | 0.0 | 100 |
| Schaeffler | 10.7 | 0.0 | 17.9 | 28.6 | 3.6 | 7.1 | 32.1 | 0.0 | 0.0 | 100 |
| Schwarz | 0.0 | 0.0 | 12.0 | 32.0 | 8.0 | 0.0 | 40.0 | 4.0 | 4.0 | 100 |
| Thiele | 0.0 | 0.0 | 36.4 | 54.6 | 0.0 | 0.0 | 9.1 | 0.0 | 0.0 | 100 |
| Würth | 15.0 | 0.0 | 30.0 | 35.0 | 0.0 | 5.0 | 15.0 | 0.0 | 0.0 | 100 |
| Total | 5.3 | 3.3 | 31.8 | 26.1 | 5.5 | 2.5 | 19.7 | 1.4 | 4.5 | 100 |