TABLE 2.

Paired t-test comparing trustworthiness between true neutral/fake health message and health messages with editing elements.

			Comparison with the true neutral health message			Comparison with the fake health message
	M	SD	t	p	d	t	p	d
True neutral health message	3.52	1.13	–	–	–	9.43	<0.001	0.77
Superlatives	3.42	1.14	1.43	0.154	0.12	−7.82	<0.001	0.64
Clickbait	3.26	1.15	3.43	0.001	0.28	−6.11	<0.001	0.50
Authority appeal	3.60	1.11	−0.98	0.327	−0.08	−9.87	<0.001	0.81
Grammar mistakes	3.45	1.08	0.95	0.346	0.08	−8.91	<0.001	0.73
Bold typeface	3.45	1.11	0.87	0.385	0.07	−8.12	<0.001	0.66
Fake health message	2.79	1.21	9.43	<0.001	0.77	–	–	–