Table 1.

Topics discussed in snus-related tweets with different sentiments.

Sentiment group and inferred topic			Keywords		Token percentage		Examples
Positive
	Snus addiction and enjoyment	snus, good, make, time, day, love, feel, free, access, today, strong, man, back, coffee, pack, life, pretty, friend, enjoy, and week		32.9		“Proper pint of bitter and a wintergreen snus. Perfect on a fair night like tonight”
	Snus being a safer way of nicotine consumption	pouch, vape, smoking, smoke, quit, cigarette, nicotine, safe, give, amp, year, alternative, smoker, start, risk, big, stop, switch, low, and option		33.9		“For long-term nicotine use, data on safety are strongest for snus: decades of epidemiological studies. No harm. So if many people with mental health issues self-medicate with #safernicotine (they are), at least there is no harm. #qualityoflife”
	Way of snus consumption	snus, tobacco, product, Swedish, people, chew, work, thing, great, smokeless, put, dip, find, call, play, gum, nice, hard, flavor, and mouth		33.2		“snus is a black tobacco product you chew or put on your gums. You don’t snort it or sniff it. He’s clearly closing one nostril to sniff smelling salts, which are commonly used in sports. Not rocket science.”
Negative
	Risk comparison between snus and smoking	Tobacco, smoke, vape, cigarette, smoking, pouch, product, cancer, risk, low, nicotine, amp, quit, harm, gum, rate, smoker, chew, reduce, and smokeless		34.4		“not just snus but the attempt to restrict and eliminate all lower risk products is astonishingly short sighted.”
	Negative health impacts	Snus, ban, make, stop, day, Swedish, year, give, feel, thing, death, man, start, high, mouth, kill, lose, addiction, long, and cig		32.9		“not in epok which i assume is some zoomer snus? i dont know i only use odens and sometimes siberia which has no flavouring just tobacco. the nicotine content is pretty potent in those, would kill your average vaper no joke.”
	Other problems related to snus	snus, people, time, bad, work, put, hard, good, study, week, today, back, call, big, find, coffee, problem, and life		32.7		“our big daddy is always the leader he is the familys captain and chief, but once i choked when my snus caught up in my throat cause there was our pop in the oak.”