Table 2d.
Influence of demographics, availability, ability, technical ability, and privacy concerns on willingness to use a company’s print ad in a magazine to obtain information about a prescription drug (R2 = .25)
| Source | df1 | df2 | Wald F | Sig. |
|---|---|---|---|---|
| (Corrected Model) | 14 | 1177 | 18.28 | <.001 |
| (Intercept) | 1 | 1190 | 8.69 | .003 |
| Age | 3 | 1188 | 3.82 | .010 |
| Race | 2 | 1189 | .469 | .626 |
| Ethnicity | 1 | 1190 | .640 | .424 |
| Income | 3 | 1188 | .547 | .650 |
| Side effects | 1 | 1190 | .248 | .619 |
| Availability of print ad in a magazine | 1 | 1190 | 14.20 | .000 |
| Ability to use print ad in a magazine | 1 | 1190 | 3.25 | .072 |
| Ability to use company’s print ad in a magazine | 1 | 1190 | 68.51 | <.001 |
| Privacy concerns | 1 | 1190 | 8.69 | .003 |