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. 2022 Feb 7;32(e2):e184–e191. doi: 10.1136/tobaccocontrol-2021-057053

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© Author(s) (or their employer(s)) 2023. Re-use permitted under CC BY-NC. No commercial re-use. See rights and permissions. Published by BMJ.

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Proportion of the influencers (n=55) who posted exclusively about e-cigarettes (n=11 or 20%) compared with the influencers (n=44 or 80%) who posted about e-cigarettes and other topics on Instagram in 2020.