Table 2.
Rotated component matrix with descriptive statistics.
| Attributes | Mean Score | Std. Deviation | Factor Loadings | Factor Mean | Reliability (Cronbach’ α) | Eigen Value | Total Variance Explained | Literature/Source Review |
|---|---|---|---|---|---|---|---|---|
| Social Influence (SI) | ||||||||
| I usually consult my friends when buying a Smartphone brand. | 3.65 | 1.119 | .919 | 3.56 | .835 | 2.17 | 12.90% | Shabrin et al. (2017) |
| I love to have the same Smartphone as my family members. | 3.70 | 1.078 | .899 | |||||
| My friends always persuade me to buy the same phone as theirs. | 3.34 | 1.367 | .771 | |||||
| Product Features (PF) | ||||||||
| I choose a Smartphone that has a superior camera. | 4.73 | .458 | .922 | 4.69 | .919 | 4.59 | 21.25% | Chow et al. (2012); Kaushal and Kumar (2016); Trivedi and Raval (2018) |
| I consider the speedier internet accessibility of the Smartphone. | 4.69 | .466 | .898 | |||||
| I choose a Smartphone that has a mature app store. | 4.76 | .423 | .886 | |||||
| I consider the operating system of the Smartphone. | 4.69 | .466 | .803 | |||||
| I consider the design of Smartphone when I purchase it. | 4.58 | .506 | .773 | |||||
| Brand Image (BI) | ||||||||
| I consider the brand image when buying a Smartphone. | 4.22 | .940 | .841 | 4.17 | .818 | 2.96 | 14.73% | Chow et al. (2012); Kaushal and Kumar (2016); Trivedi and Raval (2018) |
| I purchase my favorite brand of Smartphone only. | 4.26 | .850 | .834 | |||||
| I purchase a brand from my past using experience. | 3.95 | 1.034 | .765 | |||||
| I consider the country of origin of the brand. | 4.23 | .889 | .708 | |||||
| Purchase Intention (PI) | ||||||||
| I will use Smartphone regularly in the future. | 3.81 | .870 | .821 | 3.81 | .768 | 1.62 | 11.65% | Maduku (2013); Warshaw and Davis (1985) |
| Purchase intention then make me to final purchase of the brand. | 3.50 | .843 | .818 | |||||
| I intend to start/continue using Smartphone in the future. | 4.12 | .789 | .769 | |||||
| Product Price (PP) | ||||||||
| I am willing to buy branded Smartphone even the price is higher. | 3.44 | .826 | .875 | 3.44 | .725 | 1.51 | 10.93% | Chow et al. (2012); Trivedi and Raval (2018) |
| I prefer buying Smartphone during price deduction period only. | 3.77 | .833 | .799 | |||||
| I compare prices of other brands before I choose one. | 4.03 | .853 | .722 | |||||
Extraction Method: Principal Component Analysis.
Rotation Method: Varimax with Kaiser Normalization.a
a
Rotation converged in 5 iterations.