Table 3.

Model validity measures.

Constructs	Alpha Value	CR	AVE	MSV	MaxR(H)	Product Features	Brand Image	Social Influences	Purchas Intention	Product Price
Product Features	.919	0.916	0.691	0.102	0.967	0.831
Brand Image	.818	0.824	0.542	0.067	0.842	0.259∗∗∗	0.736
Social Influences	.835	0.858	0.672	0.059	0.897	−0.119†	0.243∗∗∗	0.820
Purchase Intention	.768	0.777	0.547	0.102	0.877	0.320∗∗∗	0.238∗∗∗	0.027	0.740
Product Price	.725	0.746	0.505	0.024	0.824	−0.001	-0.079	−0.026	0.156∗	0.711

Note: CR = Composite Reliability; AVE = Average Variance Extracted; MSV = Maximum Shared Variance; MaxR (H) = Maximum Reliability; Significance of Correlations: †p < 0.100, ∗p < 0.050, ∗∗p < 0.010, ∗∗∗p < 0.001.