Table 5.
Results of the hypotheses testing.
| Hypotheses | Dependent Variable | Independent Variable | Estimate | Std. Estimate | SE | C.R. Critical Ratio | P | Comments |
|---|---|---|---|---|---|---|---|---|
| H1 | Purchase Intention | Product Features | .348 | .275 | .083 | 4.182 | ∗∗∗ | Accepted |
| H2 | Purchase Intention | Brand Image | .132 | .181 | .050 | 2.672 | .008 | Accepted |
| H3 | Purchase Intention | Product Price | .132 | .171 | .052 | 2.562 | .010 | Accepted |
| H4 | Purchase Intention | Social Influences | .007 | .013 | .033 | .215 | .830 | Rejected |
Note: H= Hypothesis; SE = Standard Error; CR = Critical Ratio; P = probability; ∗∗∗ = 0.000.